Mark A. Vieira is a photographer and writer specializing in the photographic history of Hollywood. He makes archival prints from vintage Hollywood negatives, using traditional darkroom technology. He is the only American photographer making portraits with the exact technique of glamour portrait-ist George Hurrell: large-format camera, incandescent lights, full negative retouching, and fiber-base paper. He executes these portraits with Hurrell’s Verito lens in the historic Granada Buildings, where Hurrell opened his original studio in 1927.
In October 2009 Mark celebrated his fortieth anniversary as a professional photographer. In October 2010 the University of Southern California’s ONE Archives Gallery and Museum presented a retro-spective of his work entitled “The Glamorous Gaze.”
Mark has lectured at USC, UCLA, at Lincoln Center for the Performing Arts, Universal Studios, the Hollywood Heritage Museum, the Palm Springs Film Festival, and the Academy of Motion Picture Arts and Sciences. He has appeared on camera in Photoplay Productions’ Garbo, in Turner Classic Movies’ Moguls and Movie Stars, Playboy’s Sex at 24 Frames per Second, in Universal’s Forbidden Film, and on CBS Sunday Morning. He appeared in the 2011 BBC documentary Shooting the Stars: Classic Hollywood Photography, in which he photographed Leslie Mann and interviewed Jane Russell.
In 2009 Mark guest-curated the Academy of Motion Picture Arts and Sciences exhibition: “Irving Thalberg: Creating the Hollywood Studio System, 1920-1936.” In 2011 he co-curated “Harlow at 100” for the Hollywood Museum in the Historic Max Factor Building.
- Harlow in Hollywood. (With Darrell Rooney) Santa Monica: Angel City Press, 2011.
- The Making of “Some Like It Hot.” (With Tony Curtis) Hoboken, NJ: John Wiley and Sons, 2009.
- Irving Thalberg: Boy Wonder to Producer Prince. Berkeley: University of California Press, 2009.
- Hollywood Dreams Made Real: Irving Thalberg and the Rise of M-G-M. New York: Abrams, 2008.
- Greta Garbo: A Cinematic Legacy. New York: Harry N. Abrams, 2005.
- Hollywood Horror: From Gothic to Cosmic. New York: Harry N. Abrams, 2003.
- Sin in Soft Focus: Pre-Code Hollywood. New York: Harry N. Abrams, 1999.
- Hurrell's Hollywood Portraits. New York: Harry N. Abrams, 1997.
- Hollywood Portraits 1939-1951. New York: Bantam Doubleday Dell, 1989.
- Hollywood Portraits 1929-1941. Greenwich, Connecticut: Crown Outlet, 1988.